CASE STUDY

AIM for Wellbeing

AIM for Wellbeing is a 24 year established Integrative Medicine practice seeking to connect with a new generation of patients.

WISe led the brand strategy refresh, visual identity refresh and private label supplements/virtual storefront launch.    

Process: Partnered with AIM for Wellbeing team to explore historical data and performance, delivered holistic strategic recommendations (including persona development, market insights and competitive audit), and visual identity (including logo update, physical renovations concepts, and website UX optimization.)

Outcome: 

• Successfully designed and launched supplements in market on owned e-commerce platform.

• Coordinated 8 earned media opportunities and appearances.

• Established paid social strategy and managed 4 paid influencer partnerships, exceeding industry average in CTR.