Our Services
CORPORATE AND SMALL BUSINESS
Partnerships
When it comes to achieving success, we believe in the power of partnerships. Let us support your organization’s objectives in the wellness space.
How We Do It: The WISe Wellness Brand Blueprint™
Position. Prove. Propel.
The global wellness economy is worth over $9 trillion and growing fast. In this environment, it’s not enough for a brand to simply look healthy. To lead, you must live it, prove it, and propel it forward.
That’s where WISe comes in.
We’ve developed the WISe Wellness Brand Blueprint™, a proprietary three-phase system that helps organizations establish credibility, accelerate growth, and become true authorities in wellness.
Position → Define your authentic, wellness-first brand identity.
Prove → Build evidence-based trust with science-backed storytelling, experiences, and measurable impact.
Propel → Scale with urgency and cultural relevance to win consumer loyalty and market share.
Whether you’re a food & beverage disruptor, health tech innovator, CPG powerhouse, or lifestyle brand, our Blueprint provides the roadmap to sustained growth, cultural resonance, and measurable ROI.
When it comes to achieving success, we believe in the power of partnerships. Download the full WISe Wellness Brand Blueprint™ here or at the button below to see how we help brands move from wellness-adjacent to wellness leaders.
AMPLIFYING WOMEN AND MINORITY-OWNED BUSINESSES
WISe Partners
We aim to advance humans, in all aspects of life, by helping to forge a more healthy, accountable relationship with ourselves & others, through connection with our brand partners. We do this by amplifying women and minority-owned businesses and allies, intentionally building a community for change.
Learn more about WISe’s CORE PRINCIPLES & EXPECTATIONS we have for our community, partners and brands we support.
The Strategic Innovation Sprint for Wellness and Beauty Brands That Need to Move Now
WISe Wellness Guild and Covet Branding partner with health, wellness, and beauty brands to define what's next — and build the strategy, KPIs, and roadmap to get there. In 1–2 days, not 6 months.
The Wellness Industry Doesn't Wait
Consumer trends in health, beauty, and wellness shift faster than most internal teams can track — let alone respond to. Enterprise brands lose ground to faster-moving challengers. Emerging brands scale without a coherent strategy and stall before they reach their potential.
The result: fragmented teams, reactive marketing, stalled growth, and a roadmap that nobody actually believes in.
Traditional consulting takes too long. Large agencies carry too much overhead. And internal strategy sessions rarely produce the cross-functional alignment that turns insight into execution.
There's a better way to build what's next.
What You Walk Away With After A Sprint
A customized Future of Wellness Blueprint for your brand
Defined innovation platforms and growth opportunity spaces
KPIs and an execution-ready roadmap
Cross-functional alignment and a 90-day activation plan
Optional ongoing advisory and consulting partnership
Strategic Wellness Innovation, Built for Speed
WISe Wellness Guild and Covet Branding deliver immersive 1–2 day strategy sprints — powered by our proprietary Lumineate™ framework — that replace months of traditional agency work with something faster, sharper, and built specifically for wellness and beauty innovation.
We partner with leadership teams to:
Identify and claim future-forward wellness opportunity spaces before competitors do
Connect wellness strategy directly to revenue growth and measurable KPIs
Align cross-functional teams around a single, execution-ready roadmap
Activate omnichannel marketing, influencer, and go-to-market strategies that convert
Why WISe Wellness Guild
40+ years of combined experience scaling health, wellness & beauty brands
No agency red tape, no bloated overhead — agile by design
Access to wellness influencers, KOLs, and SME networks built over decades
Proprietary Lumineate™ framework exclusive to wellness & beauty
Women-owned. Forbes-, Fortune-, and AdAge-recognized.
We work with enterprise brands that need to move faster and emerging wellness brands that are ready to scale with intention.
Ready to Define What's Next for Your Brand?
Book a free 30-minute discovery call with Stevi Gable Carr and Tuan Tu. We'll listen first, then show you exactly what a sprint could unlock for your brand —
no pitch, no pressure.
Stevi Gable Carr is a nationally recognized wellness strategist, executive coach, and founder known for helping brands and organizations lead cultural transformation through whole-self wellness, leadership, and community-driven innovation. As Founder & CEO of WISe Wellness Guild and Co-Founder of WellNXT, she partners with Fortune 500 companies, beauty brands, healthcare systems, startups, and cities to build human-centered strategies that drive both business growth and meaningful impact.
With more than 20 years of brand-building and leadership experience spanning companies like Procter & Gamble, Newell Rubbermaid, and UC Health, Stevi is recognized for blending consumer insight, experiential strategy, and leadership development to help organizations stay culturally relevant in a rapidly evolving wellness economy. She was named to Inc.’s 2025 Female Founders 500 for her work advancing holistic wellness and community impact through WISe Wellness Guild.
A sought-after keynote speaker and executive coach, Stevi is the creator of the Audacity in Leadership™ framework, focused on helping leaders move from burnout and ambiguity into clarity, confidence, and intentional action. Her work has been featured in Forbes, Fortune, Entrepreneur, CNBC, and Women’s Health.
Tuan Tu is a seasoned marketing executive, brand strategist, and Fractional CMO with more than 20 years of experience scaling global and emerging brands across beauty, wellness, and consumer products. Having held leadership roles with companies including Procter & Gamble, Coty, and Revlon, Tuan brings deep expertise in integrated brand marketing, innovation, retail strategy, digital transformation, and consumer engagement.
As Founder of COVET BRANDING, he partners with entrepreneurs, startups, and mid-market companies to accelerate growth through data-driven brand positioning, storytelling, and modern marketing strategy. His work spans DTC, retail, Amazon, influencer strategy, AI-powered marketing, and omnichannel brand building.
Known for blending strategic rigor with creative innovation, Tuan is passionate about helping brands unlock relevance in an evolving consumer landscape. He frequently speaks on the future of marketing, AI in brand strategy, consumer behavior, beauty and wellness trends, and how brands can build meaningful, culturally resonant connections with modern audiences.