Toolkit: Social Media

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At WISe we’re excited to support the growth of business in our community. Please reference our curated guide to social media and how we aim to support businesses on our platform. Learn about our approach to Instagram, Facebook, TikTok and YouTube.

Social media is an excellent marketing platform for us to engage with others, and the landscape of social has shifted to accommodate our limited attention spans.

Our core social media platforms we recommend for any small business starting out: Instagram, Tik Tok, Facebook and YouTube. Note: LinkedIn, Pinterest and Twitter will not be covered in this article.

Instagram: Visual, quick engagements

Users: 71% users are under the age of 35, 52% of Instagram users are female

What: a) :15-:30 videos on Reels b) 2:00 videos max to IGTV c) static with audio not to exceed 1:00.

How-to: create an IG Reel

When: check out this guide from Kicksta for your industry.

Extra Tips: include hashtags that support your content

Learn more about Instagram here from Sprout Social

TikTok: Younger audience, entertainment + video-based platform

Users: 26% 18-24, 41% 16-24, 50% 34 and under- 44% are female

What: :06-:60 videos

How-to: create a Tik Tok

Learn more about using Tik Tok to promote your business