CASE STUDY

Fifth Third Private Bank

 

Of Note is a wealth network for women, by women. Powered by Fifth Third Private Bank.
Of Note aims to empower women to take control of their financial wellness and manage their wealth with confidence.

 
 
 

Women will control over 80% of America’s wealth in the next 10 years, but women lack the confidence to manage their finances, perpetuating challenges in financial literacy. Fifth Third Private Bank is seeking to build relationship with women in a new, more authentic way. 

Process: WISe Wellness Guild developed an insights-led strategy to deliver two different series: 

  1. “Unfiltered” Series, a platform aimed at having real dialogue around what holds women back from pay equity

  2. “Of Note,” a wealth network for women powered by Fifth Third Private Bank.

Outcome: 

  • E2E Brand Strategy, VisID development, asset development and execution (including landing pages, video consulting) delivered “first in regional market” to launch, positioning for national expansion

  • Managed talent (22), managing talent from P&G, Kroger, United Way, Dinsmore + 3CDC

  • Curated boxes filled with 12 local brands delivered to prospective + current client attendees

  • Check out program resources here.