CASE STUDY
The Christ Hospital Health Network
Through a partnership with The Christ Hospital, WISe supports the whole-self wellness of your employees while supporting woman and minority-owned businesses.
Click to learn more about Sparking Change, an innovative approach to DEI-led wellness programming.
WISe strategically partnered with regional health system The Christ Hospital to help extend the brand into wellness care, engaging with consumers beyond traditional healthcare.
Process: Identified business growth opportunities to support brand objectives and executed against two strategies:
B2B: Forge stronger relationships with corporate partners
B2C: Engage consumers in a new and different way, placing Christ in her consideration set
Outcome:
Developed wellness bundle for employee wellness brokers, “Sparking Change,” enabling the ability for Christ to approach employers with new, more modern approach to wellness.
Introduced Christ to 49 small businesses, influencers and experts
Created Telehealth + DTC wellness boxes through Prosper membership level, driving engagement in new and different ways
Launched WISe x Christ MedSpa test-and-learn, identifying key insights for broader expansion
Delivered $185k in earned media value (27 features) and 794k impressions, 4.8% engagement
Curating partnerships between businesses with both corporations (P&G, Kroger) and local businesses (Galia Collaborative, Woolford & Associates, Trek Executive Coaching, etc.)
Check out healthcare resources here.
